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Super Bowl Ads Compete for Eyes on TV, Web
Super Bowl Sunday (Feb. 1) is about more than just the NFL's American football championship and big parties to watch the game. Viewers also tune in for the world famous commercials that send Facebook and Twitter abuzz.
With an estimated 113 million domestic viewers, the Super Bowl is the biggest day in American advertising.
Increasingly, it’s also one of the busiest days online, with social media exploding over ads that flopped or scored big.
“I don’t think Budweiser can tell you that the puppy ad sells more beers the day after the Super Bowl, but what they will tell you is it makes a deep emotional connection,” said Peter Land, a sports marketing consultant.
A 30-second ad in this year’s Super Bowl costs a whopping $4.5 million, making 2015 the most expensive year for advertising in Super Bowl history. That level of investment demands social media returns, said James Cooper of Adweek in a Skype interview.
“If you can tease the release of your spot on YouTube, you can get a lot of social media chatter even before the game kicks off. Some of these pre-released ads and teasers on YouTube get millions of hits and get a lot of buzz, and that is a way for them to justify the cost,” said Cooper.
Bud Light’s pre-released Real Life PacMan spot already has millions of views. Lexus is touting its new hybrid, and Victoria’s Secret is showcasing its world famous angels -- both companies released their ads in advance of the big game. Both are hoping for social media traction.
In addition to Super Bowl regulars like Doritos, Sunday’s ads will feature some online upstarts. Wix, a free online website builder, is betting big, as is Internet news site and social media darling, BuzzFeed.
“Native and social is part of BuzzFeed’s DNA. They’re very, very good at it. That’s where they were born but they also want to expand themselves into a larger media context, and obviously the best way to do that is be part of the Super Bowl,” said Cooper.
The Super Bowl is a global sporting event broadcast to more than 225 countries and streaming on devices worldwide. That means the splashy ads, and the attention they garner online, will ripple far beyond U.S. shores.
詞匯解析
trial
難度：4星核心詞匯，屬常用3000詞
英漢解釋
n.審訊；試驗(yàn)；試用；嘗試；預(yù)賽或選拔賽；討厭的事；惹麻煩的人
v.測(cè)試
參考例句
用作名詞 (n.)
He went through hell during the trial.
審訊期間他吃盡了苦頭。
They succeeded in the experiment on the fifteenth trial.
他們?cè)诘谑宕螄L試時(shí)獲得了成功。
The child was a trial to his parents.
那孩子真讓他父母煩得夠嗆。
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license
難度：4星核心詞匯，屬常用3000詞
英漢解釋
n.許可證；執(zhí)照；特許
vt.發(fā)許可證給；特許
參考例句
用作名詞 (n.)
We contemplate obtaining a technical license.
我們希望獲得一項(xiàng)技術(shù)許可證。
用作及物動(dòng)詞 (vt.)
Are you licensed to drive?
你得到駕車(chē)的執(zhí)照了嗎？
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female
難度：4星核心詞匯，屬常用3000詞
英漢解釋
adj.女性的；雌性的
n.女性；雌性動(dòng)物；[植]雌株
參考例句
用作形容詞 (adj.)
The male and female genders are equal.
男性和女性是平等的。
用作名詞 (n.)
The male is physically stronger than the female.
男性在身體上要比女性強(qiáng)壯。
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fairly
難度：2星擴(kuò)展詞匯，屬常用10000詞
英漢解釋
adv.公正地；相當(dāng)?shù)?/span>
參考例句
用作副詞 (adv.)
This company deals fairly with every client.
這家公司公正地對(duì)待每位客戶。
We're not rich but we're fairly comfortable.
我們并不富有,但生活還較寬裕。
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division
難度：4星核心詞匯，屬常用3000詞
英漢解釋
n.劃分；除法；部門(mén)；分開(kāi)；師（軍隊(duì)）
參考例句
用作名詞 (n.)
The divisions between the various classes of society are not so sharply marked as they used to be.
現(xiàn)在社會(huì)上各階級(jí)的劃分不象過(guò)去那樣明顯了。
The boy has learnt to do division.
這個(gè)小男孩已學(xué)會(huì)做除法。
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musician
難度：3星常用詞匯，屬常用6000詞
英漢解釋
n.音樂(lè)家
參考例句
用作名詞 (n.)
She is a talented musician as well as being a photographer.
她不但是攝影師還是個(gè)天才的音樂(lè)家。
The musician gave full tribute to his former teacher.
這位音樂(lè)家盛贊了他過(guò)去的老師。
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barrel
難度：3星常用詞匯，屬常用6000詞
英漢解釋
n.桶；槍管；一桶的量；炮管；大量；筆管；汽油桶
vi.快速移動(dòng)
vt.把 ... 裝桶
參考例句
用作名詞 (n.)
It will be adaptable to three separate barrel lengths for varying mission requirements.
它將能夠適用三種各自獨(dú)立的槍管長(zhǎng)度來(lái)應(yīng)對(duì)不同的任務(wù)需求。
用作及物動(dòng)詞 (vt.)
Because the USA is nearly bankrupt and the Chinese have them over a barrel.
因?yàn)槊绹?guó)和中國(guó)已接近破產(chǎn)裝桶。
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