Tian Yuan Yuan is China's top Internet model, a title she earned by promoting products from skin-tight leggings to rabbit fur bags through online shopping site Taobao Marketplace.
田媛媛是中國(guó)第一網(wǎng)絡(luò)名模。她在淘寶上為商家推廣從緊身打底褲到兔毛手袋等商品，從而獲得了這一稱(chēng)呼。
Tian is one of 35,000 models who pose for virtual storefronts on Alibaba Group's Taobao.
田媛媛是3.5萬(wàn)名為阿里巴巴集團(tuán)旗下的淘寶網(wǎng)店工作的模特之一。
With little to differentiate between more than 6 million electronic storefronts, models like Tian have become the main attraction. Taobao ranks the girls based on sales of the products they pitch, as well as their popularity among vendors and fans who can vote on the website. Sellers can then make an online booking to hire a girl to pose with their product.
淘寶逾600萬(wàn)家網(wǎng)店幾乎大同小異，所以像田媛媛這樣的模特自然成為主要賣(mài)點(diǎn)。淘寶依據(jù)她們所推廣商品的銷(xiāo)量，以及她們?cè)谏啼伜头劢z中的人氣對(duì)她們進(jìn)行排名。隨后商家便可以在線(xiàn)預(yù)約聘請(qǐng)一位“淘女郎”來(lái)推銷(xiāo)自家產(chǎn)品。
"A good model is important for sales," said 22-year-old Tian. "Both your facial expression and body language should match the style of clothing. For example, I will move and pose gently with office dresses, while I act cool in American style clothes."
22歲的田媛媛表示：“好模特對(duì)于提高銷(xiāo)量很重要。你的面部表情和肢體語(yǔ)言都應(yīng)該與衣服款式搭配。比如，如果穿的是職業(yè)裝，我的動(dòng)作和造型都會(huì)十分優(yōu)雅，而如果換做是一身美式服裝，我就要表現(xiàn)得酷勁十足。”
The leggings she modelled sold some 14,000 units in a single month. She also helped shift more than 6,000 rabbit fur bags.
經(jīng)她推廣的打底褲月銷(xiāo)量達(dá)到約1.4萬(wàn)條。她還幫助商家賣(mài)出了6,000多個(gè)兔毛手袋。
The models can make as much as 10,000 yuan a day, a far cry from the five-figure payouts top supermodels bank for a photo shoot, but a healthy sum considering average per capita full-year income for urban Chinese was just 21,810 yuan in 2011.
這些網(wǎng)模一天的收入可高達(dá)一萬(wàn)，雖然跟日進(jìn)斗金的超級(jí)名模沒(méi)法兒比，但相比普通民眾的人均年收入，這一數(shù)字已經(jīng)非常可觀(guān)了。2011年，中國(guó)城鎮(zhèn)居民人均年收入僅為2.18萬(wàn)元。
Alibaba is not alone in offering logistical support to small online businesses. EBay Inc, for example, owns online payment service PayPal that helps small vendors accept credit card payments. But Alibaba`s models-for-hire service is unusual in that it does back-end jobs such as photography as well as being a platform that supplies the models themselves.
阿里巴巴并非是唯一一家向電子商家提供后勤支持的平臺(tái)。比如，易趣擁有在線(xiàn)支付服務(wù)貝寶（PayPal），這項(xiàng)服務(wù)使得小商戶(hù)可以接受信用卡支付。但像阿里巴巴這種提供待聘模特的服務(wù)不太常見(jiàn)，因?yàn)樗粌H提供拍照之類(lèi)的后臺(tái)工作，也是一個(gè)提供模特的平臺(tái)。
A Taobao store owner can use the free platform to search for models by price or look, or even by specific body part such as hands or legs. Models classified as "Japanese" or "Korean" tend to look younger while "European" and "American" models have more Caucasian features.
淘寶店主可利用這個(gè)免費(fèi)平臺(tái)，根據(jù)模特的價(jià)格或外形，甚至是手或腿等身體的特定部分，尋找相應(yīng)的模特。“日韓系”模特往往比較年輕，而“歐美系”模特則具備更多的白人特征。
"I used to rely on models provided by modelling agencies but because each agency has only a limited number of models, it couldn`t meet my business needs," said Huang Shanlei, who sells lingerie on Taobao Mall.
出售女式內(nèi)衣的淘寶店店主黃珊蕾(音)說(shuō)：“我過(guò)去靠的是模特經(jīng)紀(jì)公司介紹模特，但由于每家公司的模特?cái)?shù)量有限，無(wú)法滿(mǎn)足我的業(yè)務(wù)需求。”
Working the "office lady" look
“職業(yè)女性”范兒
Working with Taobao models was easier because most of them were free agents with fewer restrictions on the types of assignments they could accept or on how the photographs from a shoot could be used, Huang said.
黃珊蕾表示，與淘寶模特們的合作相對(duì)更容易，因?yàn)樗齻冎械拇蠖鄶?shù)都是自由從業(yè)者，有關(guān)她們接拍任務(wù)的類(lèi)型以及所拍攝照片用途的限制較少。
Model Li Qiqi poses for different stores back to back on most days, sometimes in more than 200 outfits a day. With big doll eyes, she describes her look as "Korean office lady".
模特李琦琦（音譯）大多數(shù)日子都會(huì)連續(xù)為不同店鋪拍照，有時(shí)一天需要試穿200多套衣服。長(zhǎng)著一雙洋娃娃般大眼睛的她稱(chēng)自己的外形像“韓國(guó)職業(yè)女性”。
"If you model on Taobao, you focus on the specialties of the outfit and the features of the outfit. You make sure you don`t block it when posing," said 24-year-old Li, a Shanghai native.
作為土生土長(zhǎng)的上海人，24歲的李琦琦說(shuō)：“做淘寶網(wǎng)模，你需要注意服裝的特色。要確保你在拍攝時(shí)不會(huì)喧賓奪主。”
